If you or somebody that you know is interested in buying
into a franchise, you may want to consider hiring a franchise consultant or
broker to help you choose which franchise is best for you.
There are hundreds of successful franchises in the United States ,
from burger joints to senior care franchises, so it may be hard to make a
decision on which industry to invest in.
Franchise brokers act as middle men or intermediaries
between the company that owns a franchise and a prospective franchisee. Keep on
reading for a few pros and cons about bringing in a franchise consultant to
help you make your decision.
Pros
Free Service – Usually
the services of a franchise broker come free of charge, with the franchisor
paying the broker’s fee after a franchisee buys into their franchise.
Experienced – A
good franchise broker will have experience in a wide variety of industries.
Make sure that you ask him or her the various industries that they have
consulted in, and ask them if they have experience in a few industries you are
interested in.
Avoid Losing Money – Your
franchise broker will should be able to let you know whether or not the company
you are looking at presents an opportunity to make money and succeed, rather
than lose money and fail. This, obviously, is very important. You will not
always be able to tell if a franchise is a good investment simply by reading
their franchise marketing material.
Cons
Brokers are Salesman
– Don’t forget that at the end of the day, your consultant will be
compensated by the company that you choose to go with. This means that your
broker will probably try to sell you hard on a few business models that he or
she has found successful in the past. The industries that these businesses are
in may not be the route that you want to go, so don’t be pressured into making
an investment you are uncomfortable with.
Limits – While
working with an experienced broker can be very beneficial, it will limit the
number of franchises that you can choose from. If your broker doesn’t do
business in the senior
care franchise industry, he or she won’t have any information for you to
digest in order to make a healthy decision for you and your family.
Keep in mind that the final decision on investing in a
franchise is entirely up to you. If your broker is pressuring you or isn’t
living up to their end of the deal, look elsewhere.