Create Your Own Brand to Market Home Care Services

There are marketing materials and methods you can use to attract new clients for your senior care business. To build your company's business image, the most important step to take in marketing your business is to develop your company's brand.  Branding is a marketing practice. It includes the development of your company's name, logo or some design/symbol that represents it, and an identity/slogan that differentiates it from other companies that perform the same type of service.

Your brand presents your company's message to potential customers.  Your brand must appeal to clients so that they will choose and use your company over the services of another company. Your brand should be consistently used on all of your logos, business cards, brochures, ads, signs, letterheads and your website. This is what is meant by branding your home care business.

Branding can be done well even by a small company or on a small budget.  When branding your business, do your preparation work carefully.  Determine and define the mission of your company for yourself so that you can clearly express it to others.  Outline, understand and be ready to explain the features and benefits of your service. Know what your former clients thought of and your present clients think about your company. Knowing the answer to that question it is vital to gather feedback from them. Survey them to find out:

• What do they like the most about your company?
• What do they think the strengths of your company are?
• What do they think of your specific services?
• What would they say to a friend when recommending your services?

Compose a list of all the feedback you receive. Highlight what clients especially love about your company's services.  Incorporate all this information in your branding.

If your company is a part of a particular home care franchising business, you will be tapped into their company branding and much of this part of your marketing strategy will already be developed by your parent company.  Independent companies need to develop your own unique mission statement from which to create a tagline/slogan that sums up your company's best features and is your own brand message. It must be sincere, consistent, short and simple. Use it on everything from business cards to your website. Above all, make absolutely sure you and your company live up to it.

Once you choose your logo, your slogan and your message, stick with it. Use the same font, the same colors and the same pictures on all your advertising. Avoid Clip Art and photos downloaded without permission from the Internet.  Use professional looking images legally obtained from sources such as ThinkStock and iStock.  If you can afford it, work with a professional to develop your company's logo. It is the "face" of your company out in the advertising world. Successful branding often makes or breaks a business in the long run.