Using SEO to Market Your Home Care Business

One of the most successful consumer marketing tool used by owners of a leading non-medical home care businesses is Search Engine Optimization (SEO), according to Home Care Pulse.  In fact, their 2014 Benchmark Study reports that companies using SEO as their top marketing tool achieved annual 2013 revenues over 32 percent higher than the industry's yearly average.

The era of using the yellow pages to search for businesses is nearly over. Today's consumers log onto the Internet to look for service providers.  This includes senior citizens, who are becoming more computer savvy, as well as their adult children.  It is crucial for your company to have an easy-to-access, well-designed and content-loaded business website, and to concentrate on SEO in order to attract the greatest number of consumers possible to your website.

When consumers conduct a search for "home care services," your SEO goal is for your company to appear on the first results page on all the search engines such as Google.  To make this happen, you have to set your company up as an expert in the home care field. Once you achieve that, search engines will lead consumers to your website where potential clients may choose your services.  This process does not occur overnight. Your own efforts make it happen through insuring that your website remains active, up-to-date and full of valuable and useful information on home care for seniors.

To achieve SEO success, you must first understand that all search engines want to provide their consumers' inquiries with the most truly relevant websites in their search results. For your website to be one of them, you have to have the best website for the services you provide in the area in which you provide them. 

Offer a blog on your website and keep it up-to-date. Make the blog posts relevant to your field and of interest to people seeking information on home care, senior care and related topics. Use your blog posts to show that you are an expert in your field. By updating your blog posts regularly you are demonstrating that your website is actively managed and relevant with current information on it. Now that you have made sure your website is active, credible and relevant, you may work to make it popular through link building.

You need other credible non-medical home care franchise websites to link to yours in order to become popular. One appropriate way to accomplish this is by finding their blogs and participating in the comments left there. Make them informative and thought-provoking in order to demonstrate your expertise. Add something to the overall discussion that is worthwhile.  Leave a link to your site. Invite that site to leave a link on yours. Networking is all about building relationships with other experts and enhancing your company's reputation.