Are Your Home Care Business Blogs Brimming with Info?

Franchise home care business owners who want to successfully promote their services need to become established locally as the "go to" expert on current issues related to in-home senior care services through an active website.  Your website should have an informative and entertaining blog that is updated often. The best senior care franchises provide blog content for their franchise owners but that content, when used by 300 or more national franchises, is no longer original. What you need is not this duplicated content, but original content that is fresh and locally focused.

How do you accomplish this? 

In-home senior care is serious business, but your writing style needs to be engaging enough to keep your readers interested in perusing each article and returning for more.  That's assuming you have the writing skills necessary to create your own blogs. If you don't, you need to hire someone to write them and be your business’ "face" for the purpose of marketing.  Consistency in your messages and accountability for your content is vital. The reputation of your business depends upon it. Check what your writer produces before posting it. Keep the posts to between 300 to 700 words long. 

The more frequently you add articles to your home care business website, the more website traffic you attract. One new blog per week is the minimum goal. Make blogging a key component of your overall marketing plan. Make two to four key points in your blog topic. Think about your readers and not generating key words on Google. One key word set is sufficient. Choose a topic on which the adult child of an elderly parent would appreciate more information. Catch your readers' attention by beginning with a question or adding photographs to your articles. Inexpensive photos are available at BigStockPhot.com and other sites.  Engage readers' interest with amusing titles, keeping them to 65 characters or less.

Never discuss your competition or post home care franchise reviews other than your own. Feel free, however, to promote your blog posts on Facebook and other social media sites. Many "likes" on Facebook is a great way to connect with your local community in an open and friendly manner.